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Technology Stocks : Creative Labs (CREAF)
CREAF 0.448-12.1%Dec 17 12:59 PM EST

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To: Dennis G. who wrote (12936)11/28/1998 1:36:00 PM
From: Brian Lempel  Read Replies (2) of 13925
 
Dennis, another question for Lisa:

With the new Model 88 table radio by Cambridge out, how does CREAF plan to market it? It seems like they have a great opportunity with their extensive retail network. But this product has the potential to sell in other places where CREAF does not have a presence...basically any retail chain that sells electronics.

And although you can order the product online, I have seen nothing to even signify that it is available. With a product that can go head to head with Bose (both inu quality and price), CREAF seems to be wasting one of their best opportunities. This is their chance to break into the (real) retail market, and gain market recognition for the cambridge name (for other consumer audio solutions).

Brian
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