WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 71.65

+1.6%

3:59 PM EST

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To: Jan Garrity Allen who wrote (1308)	11/28/1998 6:51:00 PM
From: Bob Linhart	of 1462

Coca Cola's growth has slowed down to somewhere around 3%. With all the economic problems in Russia, South America and the Far East I'll be surprised if they show any growth in the near term. The P/E of ko is about 48. That's about 2x the S&P multiple. This just doesn't make sense to me. The company has been guiding earning estimates down. I know they make a great return on equity. But 48 times earnings seems ridiculous to me.

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