BAMM - BOOKs A Million (BAMM) .. the next Amazon.com ???? Message Board

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Technology Stocks : BAMM - BOOKs A Million (BAMM) .. the next Amazon.com ????

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To: ThinkWithYourHead who wrote (67)	11/28/1998 7:33:00 PM
From: Deb H.	Read Replies (1) of 1196

Good information. Thanks. But have you ever been in a BAMM store? We buy from them regularly. Two things about a REAL store & BAMM has it: comfort & ease. BAMM caters, & VERY WELL, to the same customers that frequent small used bookstores where they can sit down & read for an hour (now they even have good coffee shops in the corners) or so. The stores even keep long/late hours. Their employees are efficient, friendly, knowledgeable. Local store maybe 30% of stock is marked down on the shelf & members get additional discount. Not a member - no problem, they'll suggest it if it saves you money on this purchase. I think with their site: it's a perfect addition. I'll use the site when I'm looking for a specific book but I'll still stop in on Saturday nights when I'm in town to relax (ha, ha a cheap date until I check out & realize I just bought another $100 in books & $15 in the coffee shop.) & we drive 50 miles to get there. (Locations seem to be good too: Ones I've seen are major stores in good strip malls along large mall/shopping areas with plenty of nearby, well-lit parking.) Haven't been in a Barnes & Noble in maybe 7 yrs. Never see 'em. Ones I remember were always in downtown areas (parking difficult or not too safe late at night) or larger malls (buried somewhere inside), closing at 9 or 10. No place to sit & peruse. Reason I'm getting into all this: I think a lot of newer smaller investors buy what they know. They know what they like & then if their analysis (to whatever degree) supports that warm fuzzy - they'll buy it. BAMM is definitely a warm fuzzy, to just about any booklover who has been in one. An I'net site won't hurt their normal customer base: booklovers are reading, not surfing; it will just give them access to another segment of the market.

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