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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 13.72-1.5%Nov 20 4:00 PM EST

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To: david brewer who wrote (495)11/28/1998 8:59:00 PM
From: out_of_the_loop   of 1080
 
I do not think anyone should be enraged by your legitimate questions.

The answer to what is driving these people is, of course, money and market share, as well as momentum shifting the convenience of shopping to the internet.

Most of the rest is speculation in that basically most internet businesses have not proven as of yet to be profitable. The reason many of them are going up so quickly is speculation , You should treat this as a very speculative investment. It may boom like Yahoo or it may crash. That will depend on many, many things including marketing, competition, willingness of people to pay a fee and to take the time to see what the benefits of joining are,ease of website use and customer satisfaction.

I have not yet ordered anything from them but will. It might be interesting to hear if others could share their experiences with the website AND, of course, the impressions of their commercials/infomercials. As of now, this investment should be closely watched pot, IMO.

Best of luck,
Howard
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