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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 233.22+1.8%Nov 28 9:30 AM EST

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To: Tom D who wrote (28426)11/28/1998 11:27:00 PM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 
I seem to recall that the book-selling market
is highly fragmented. Does anybody know BKS market share? Books are about an $80B
market, globally, and what are BKS sales--a few billion a year.


Tom,

BKS has about 12% I believe.

The land-based stores would be cannibalizing their own sales if they waged price wars
with the net-only sellers. If land-based stores want to also sell on the net, it appears that
a) they will lose significant money selling on-line due to competitive cost pressures
b) they will undersell themselves--stealing sales from their land-based stores, which have
probably realized no cost reductions to accompany the transfer of sales from their stores
to the net
and
c) they will have to waste millions on advertising/promotional campaigns to prevent
competitors from grabbing market share.


Tom,

Net selling is typically not lower than the standard store. Secondly, the customer that buys on the net is diffierent than the customer that goes to the store.

I have yet to find any merit in the bullish e-commerce argument except for the fact the upward momentum in the stock price is there. That will end soon in my opinion.

Also, Forrester and Jupiter's research is paid for by the e-commerce association. I am not certain it is unbiased.

No one is addressing the distribution problem. I am feeling left out<G>

Glenn
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