Qwest Communications (Q) (formerly QWST) Message Board

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Technology Stocks : Qwest Communications (Q) (formerly QWST)

Q 79.01

-3.0%

3:59 PM EST

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To: david m. uhler who wrote (2464)	11/29/1998 9:27:00 AM
From: Karl Zetmeir	Read Replies (2) of 6846

Good point ... Right now, the domestic market is full of bandwidth capacity. Consumers view telecommunications as just another commodity product and other than price ... it's extremely difficult to incentivize consumers to use your service. Herein lies the two largest problems for telecommunications: 1.) Since consumers view all telecoms as equal, then price is the controlling issue. 2.) Since consumers see a very price competitive market, with few value differentials, then they don't have many qualms regarding "switching" to another provider. The key to this dilema regarding pricing and loyalty/retention is how to properly incentivize consumers with an ongoing recognized value proposition. Fortunately, there are marketing methodologies to accomplish those objectives.

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