Remember this: CNET's Sept 14th press coverage of National Media (NM)....
a) Cost for the site to NM is negligible.
b) NM will support E4L with $100 million in television media.
c) (The Commercial are out and running NOW.)
d) E4L will generate millions of dollars of revenue and cash flow on a recurring basis and at little additional cost
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Infomercial firm plans e-commerce site
By Reuters
Special to CNET News.com
September 14, 1998, 12:30 p.m. PT
LOS ANGELES--Infomercial giant National Media Corporation is planning to launch a membership-based online shopping service.
Bruce Goodman, senior vice president, declined to specify the cost National Media will incur to start the service, saying only it will be "negligible."
The company will promote the service, which connects consumers with vendors, during 3 1/2 minutes of its half-hour infomercials, Goodman said. The infomercials air more than 2,000 times per week in the United States, the company said.
The online service and promotions will begin within 60 days, Goodman said.
The Everything-4-Less shopping service will be supported by nearly $100 million in television media.
"We believe Everything-4-Less has the potential to generate millions of dollars of revenue and cash flow on a recurring basis and at little additional cost or risk simply by leveraging our existing infrastructure," Stephen Lehman, acting chief executive, said in a statement.
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