E4L, Inc. (NYSE: ETV) Message Board

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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.72

-1.5%

Nov 20 4:00 PM EST

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To: Jack Straw who wrote (536)	11/29/1998 3:57:00 PM
From: shane hartman	Read Replies (3) of 1080

>National Media does own www.e4l.com and the products own the site. >They use CD netmarket to power the site. ALL REVENUES GO to NM and >they pay CD a fee for the service. Show me an official company statement that says this. Look guys, I owned this stock and I sold it at a profit. I sold it when I first learned of the CD issue. I did extensive research. I cannot determine how the money is split between CD and NM. Do I think NM will make money on this deal? Yep. The question is how much and how do they do it. If CD gets most of the money, then NM is just a bottle rocket that will fizzle. I mailed NM IR to ask for details of the deal. You should too. Don't trust press releases with no details. You are a stockholder and you have the right to know. I hope you are right and that you make a boatload. But the risk of this unknown deal is too much for me. I can't make a model of how much revenue they will receive. NM is clearly not going to make it on infomercials alone. Read the 10Q and 10K. Sales were down because of lack of innovative products to sell. They need this web deal. It could be brilliant, but I can't tell based on public statements so far.

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