NM Owns Everything For Less...
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This news release discusses a relationship between NM and Broadcast.com... It discusses Everything For Less... Nowhere does it mention CD...:
National Media Announces Link to
Everything4Less From Broadcast.com
PR Newswire - November 23, 1998 12:05
E-Tailing Alliance Debuts With Three Home Shopping Video
Channels
LOS ANGELES, Nov. 23 /PRNewswire/ -- National Media
Corporation (NYSE: NM) announced today that Broadcast.com
(Nasdaq: BCST), the leading aggregator and broadcaster of
streaming media programming on the Web, will be the first portal
to provide access to Everything4Less. The link will be operational
by Thanksgiving weekend. The Company also announced that its
first three channels of direct response video programming --
health & fitness, housewares, and beauty & cosmetics -- are now
online and available on a 24 hour/day, seven day/week basis.
Additionally, National Media infomercials are now available on
demand and may be accessed immediately upon request by
Internet users. Everything4Less and the video channels may be
accessed via the broadcast.com home page (www.broadcast.com)
and directly accessed via its shopping channel
(www.broadcast.com/shopping/).
(Photo:
newscom.com
Everything4Less is National Media's electronic
commerce/Internet and catalog-based membership shopping
service, whose Website (www.Everything4Less.com or, simply,
www.E4L.com) and advertising campaign launch Thanksgiving
weekend -- the biggest shopping time of the year. The "virtual
superstore" provides more than 800,000 products at guaranteed
low prices to online shoppers and includes brand name products
and extended warranties. The Everything4Less advertising
campaign features "America's favorite TV moms" -- Shirley Jones
("the Partridge Family"), Florence Henderson ("the Brady
Bunch"), and Marion Ross ("Happy Days"). The campaign will be
included in the 2,000 half-hours of infomercials that National
Media broadcasts nationwide each week, reaching every television
household in the nation.
Mark Cuban, President of broadcast.com, said, "Broadcast.com is
excited to be working with National Media to make
Everything4Less.com one of the leading E-commerce sites on the
'Net. They have created a unique integration of traditional and
Internet media that could be the model for E-commerce
marketing for years to come."
Stephen C. Lehman, Chairman and Chief Executive Officer of
National Media Corporation, said, "The new Internet link
provides easy access to Everything4Less for broadcast.com's more
than one-half million unique daily visitors. We believe the
Everything4Less online shopping experience, with its 800,000
products and guaranteed low prices, will be enormously
attractive to these sophisticated online users."
In the near future, National Media will add two additional video
channels to the current three video channels. Additionally, the
broadcast.com site will host National Media's live shopping
programming digitally streamed over five video channels, 24
hours per day, seven days per week. The online shopping
channels are available at transmission rates ranging from a
standard 28.8Kbps to 56.6Kbps, 100Kbps and, soon, 300Kbps,
giving users with varying speeds of Internet access the ability to
experience the highest quality streaming video programming
possible.
National Media Corporation (NYSE: NM) is the world's largest
publicly held direct response television company and is an
innovative leader in the growing world of electronic commerce.
The Los Angeles-based company broadcasts more than 3,000
half-hours of programming each week, reaches 100 percent of
television homes in the United States, and brings its
programming to more than 370 million television households in
more than 70 countries worldwide.
Jim |
