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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.72

-1.5%

Nov 20 4:00 PM EST

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To: shane hartman who wrote (544)	11/29/1998 4:23:00 PM
From: jack velte	Read Replies (1) of 1080

>>National Media does own www.e4l.com and the products own the site. >>They use CD netmarket to power the site. ALL REVENUES GO to NM and >>they pay CD a fee for the service. > much for me. I can't make a model of how much revenue they will receive. NM is clearly not going to make it on infomercials alone. Read the 10Q and 10K. Sales were down because of lack of innovative products to sell. They need this web deal. It could be brilliant, but I can't tell based on public statements so far. < the idea that "everything costs less" seems like a brilliant idea to me. they check other site's prices (for books) and then you get it for less. other than brand awareness (something they seem to have lots of traditional experience with), why would anyone shop elsewhere? -jack

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