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Technology Stocks : Electronics Boutique (ELBO)
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To: studdog who wrote (25)11/29/1998 8:10:00 PM
From: brent gephart  Read Replies (1) of 779
 
I think what people have to understand about ELBO is that the brick and mortar is both growing fast and very profitable. Second, the brick and mortar is EXCELLENT ADVERTISING for ELBO. Their are over 500 stores in MAJOR malls that is the best advertising you can get. The simplest way for ELBO to do advertising is just put up signs in their stores saying, "Hey look were on the web". In September they had 800,000 hits on their site and I'm sure the numbers have gone up since.

I have followed EGGS, COOL and now ELBO. I was off my radar screen until recently. But, now it's on their in a big way. This stock has everything COOL wants and everything EGGS wanted. COOL wants exposure ELBO already has it without increasing their advertising budget. EGGS wanted profitable mall stores and when that did not work went to the net where they are still not profitable, however, ELBO is very profitable at both. ELBO also already has the infrastructure in place for drop ship distribution so they don't have to spend money setting it up. The only cost for ELBO's web site is administration. The Internet site and the stores cover all the possible markets for ELBO. This company is the best of both worlds. Therefore the name EBWORLD.

Best wishes to all ELBO share holders.
Brent
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