E4L, Inc. (NYSE: ETV) Message Board

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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.72

-1.5%

Nov 20 4:00 PM EST

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To: shane hartman who wrote (594)	11/29/1998 8:42:00 PM
From: Swingdr1	Read Replies (1) of 1080

SIMPLY PUT!! The experts agree that with any e-commerce business the key is creating brand awareness. If you can educate people to come to your site then you are ahead of the competition. If nobody knows about your web site then you can give stuff away for free and nothing ever ships. NM does own the domain Everything 4 Less and CD runs the business through netmarket, BUT NM can move E4L.com at any time it wants. If they train people to go to E4L then that is the brand loyalty needed for e-commerce. So the argument over who own or controls E4L is meaningless because at some point NM can do what ever it wants with Everything 4 Less.com. After Spending $100 mil on promoting the site they are not going to give it away. MAK PS - take your CD promoting BS to a different thread

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