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Microcap & Penny Stocks : Integrity Incorporated (ITGR)
ITGR 66.93+3.7%Nov 3 3:59 PM EST

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To: VivB who wrote (26)11/30/1998 7:30:00 AM
From: William Harvey  Read Replies (1) of 62
 
VivB,

You're right, advertising is not a big revenue producer with Integrity. They sponsor conferences and rallies and have a music club. The more advertising, the broader the theme or content must be. ITGR is focused because they found that works. They got out of gospel a few years ago and now they are doing as well with praise and worship as they were doing with gospel and p&w. Assuming their profit margin is higher than it was when they had two genres, the stock price should have a lot of upside potential.

WH
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