Top DRAM and Computer Systems Suppliers Support Double Data - Rate Memory
11/30/98
Business Wire
(Copyright (c) 1998, Business Wire)
SAN JOSE, Calif.--(BUSINESS WIRE)--Nov. 30, 1998--
Open, JEDEC-Approved Memory Standard Offers Cost-Effective High-Bandwidth Performance Providing Ease of Migration,
Simplified Design for Today's Applications
Eleven dynamic random access memory (DRAM) chip suppliers today announced their support for the development and manufacture of Double Data Rate (DDR) synchronous DRAM (SDRAM) memory components and modules.
DDR SDRAM is an open standard developed and approved by the Joint Electronic Device Engineering Council (JEDEC) of the IEEE. The DDR specification addresses the high data throughput requirements demanded by the industry's dramatic increases in microprocessor speeds.
This new memory standard is ideal for today's servers, workstations, personal computers, data communications, and consumer products in which performance parity with the microprocessor is critical.
The eleven companies supporting this initiative are Fujitsu, Hitachi, Hyundai, IBM, LG, Micron, Mitsubishi, NEC, Samsung, Siemens, and Toshiba.
Today, Silicon Graphics also announced support for system designs using DDR SDRAM technology. See related SGI announcement this date and IBM quote below.
Recent Industry Forums Demonstrate Broad Support
At a recent, unprecedented series of sponsored DDR technical forums in Silicon Valley, attended by over 50 major computer system and supporting technology companies, presentations from system design leaders clearly stated the technical and business reasons why DDR could become the next widely adopted DRAM technology.
Support for DDR SDRAM with clear product introduction plans was also demonstrated by memory enabling technology leaders including logic, clock control and connector companies. For details go to http//www.hpl.hp.com/hosted/mtc/
What people are saying:
"An industry-wide push for DDR is crucial to its adoption," said Jim Handy, director and principal analyst at San Jose market researcher Dataquest. This demonstrates the industry's seriousness about this technology."
"DDR SDRAM offers immediate advantages in terms of performance and cost for applications that require large memory configurations or that require an evolutionary range of performance from 66MHz to 200Mhz," said Bert McComas, principal at market research firm Inquest, Gilbert, Ariz. "This criteria applies to servers, workstations and data communications. Many other applications can just as easily benefit from this continuity and flexibility."
"At a minimum, DDR SDRAM can capture a respectable 12 to 17 percent of DRAM demand by mid-2000, " said Victor de Dios, president of De Dios and Associates, a Newark, Calif.-based semiconductor market research firm. "Demand can increase substantially beyond that level as the market realizes its cost-performance advantages versus more costly alternatives. DDR also offers less risk for both computer and DRAM manufacturers in this uncertain time."
"The emerging DDR technology provides improved performance (double bandwidth) while minimizing changes to existing system designs," said Vijay Lund, director of advanced server engineering, IBM. "DDR includes reliability features -- such as improved error-correction -- that allow us to build systems with high availability. The efforts of JEDEC to define a common DDR specification gives us confidence that we will be able to accommodate future system requirements in performance and capacity in a cost-efficient manner."
Technology backgrounder available upon request.
CONTACT: JEDEC Desi Rhoden, 602/752-6323 desi.rhoden@vlsi.com or Marketing/PR Savvy Ford Kanzler, 650/726-1055 ford@prsavvy.com
07:30 EST NOVEMBER 30, 1998
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