ThermaCell to Enter Online Retail Paint
Business
SARASOTA, Fla., Nov. 30 /PRNewswire/ -- ThermaCell Technologies, Inc. (Nasdaq: VCLL -
news, VCLLW - news) plans to expand its website (http://www.thermacell.com) in early 1999
to become one of the first companies to enter the online retail paint business.
The expanded website will enable consumers to order from ThermaCell's entire product line of more than 200 specialty interior and exterior paints and coatings and waterborne and solvent-based ready-made color paints, manufactured in Miami under the Company's Atlas,Scientific Coatings and ThermaCool brands and other names it expects to acquire shortly through two pending acquisitions.
Products will be offered in one and five-gallon units, will sell at substantial discounts for selected items, and will feature free one-day delivery, initially along Florida's ''Treasure Coast'' from Miami north to Stewart, FL. The online retail operation will also offer brushes, scrapers, tape, buckets, and other sundries associated with paints and coatings.
''We believe we will be an innovator in the sale of consumer paint and coating products, saving consumers the time and money involved in shopping for product and making arrangements for delivery,'' said John Pidorenko, Chairman, President and CEO.
''Everybody has one or two paint jobs they put off because they don't have the time,'' Mr. Pidorenko said. ''We'll make it easy to get those jobs done. Go to the web, select the products you want, fill out the order form, and everything you need will be at your home the next day.''
The online business is intended to complement ThermaCell's existing distribution in Florida, which includes sales to contractors through outlets in Holiday and Pompano Beach; sales of branded and private label product to retail chains; and direct sales to corporate and industrial accounts.
The online business will enable the Company to further increase utilization of its Miami-based Atlas manufacturing operations, its small fleet of trucks already making South Florida product deliveries, and facilities it will acquire in Stewart, FL through two, previously announced acquisitions.
''Providing the convenience of Internet sales and a delivery service will allow us to capitalize on what will surely be an emerging market and increase our revenues and profit margins,'' Mr. Pidorenko said.
ThermaCell Technologies, Inc. is a vertically integrated manufacturer and marketer of technologically enhanced coatings and building materials that provide greater insulation, protection, strength, longevity and value at a lower cost than conventional materials.
Company Contact: Gary Fishman or Kimberly Boshara at 212-527-4808.
Forward-Looking Statements: This news release contains certain ''forward-looking'' statements within the meaning of the Private Securities Litigation Reform Act of 1995, which provides a
new ''safe harbor'' for these types of statements. To the extent statements in this news release involve, without limitation, product development and introduction plans, the Company's expectations for growth, estimates of future revenue, expenses, profit, cash flow, balance sheet items, sell-through or backlog, forecasts of demand or market trends for the Company's product categories and for the industries in which the Company operates, or any other guidance on future periods, these statements are forward-looking statements. The Company assumes no obligation to update forward-looking statements.
SOURCE: ThermaCell Technologies, Inc.
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