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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 13.72-1.5%Nov 20 4:00 PM EST

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To: NoWhereMan who wrote (644)11/30/1998 3:53:00 PM
From: Luce Wildebeest  Read Replies (2) of 1080
 
National Media responds to today's stock action

LOS ANGELES, November 30, 1998 National Media Corporation (NYSE:
NM - news) stated today that it was unaware of any reason for unusual
trading activity in its stock. A Company spokesman said that ''Our only
speculation is that it is part of the general activity experienced by other
E-Commerce stocks today. We continue to be extremely enthusiastic about
Everything4Less, our Electronic commerce/Internet and catalog-based
membership shopping service, which launched during the Thanksgiving
weekend, and believe that cost-conscious shoppers will find it a very
attractive shopping experience.''

National Media Corporation is the world's largest publicly held direct
response television company and is an innovative leader in the growing world
of electronic commerce. It broadcasts more than 3,000 half hours of
programming each week throughout the world, reaches 100% of television
homes in the United States, brings its programming to more than 370 million
television households in more than 70 countries worldwide, and, soon, will
provide live, taped, and on-demand video programming over the Internet.





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