I suggested that CD might be the play for NM, and it looks like that is correct. I played NM over the last few days, and did OK, except for my last trade today. I should have left it alone after I got out at 11.625. CD is the company that owns the actual site, Netmarket.com, and I suspect that most people who go to the site will think that it is CD's and not NM, since there is no mention of NM on the site. I have been trying to see the infomercials, but I have been successful, so far. One thing that I wonder about the ads is; do the ads associate NM to Everything4Less.com, or is it just an ad to get you to go there and shop. If there is no clear and memorable connection between NM and Everything4Less.com, CD will get the total benefit from the ad campaign, at least as far as stock appreciation is concerned. I loaded up on CD December options on Friday, and I am very glad I did, especially since CD was upgraded by an investment house today. My options have more than doubled, and I hope they double or tripple again in the next few days, as people go to the NM website and see that it is owned and operated by CD. I will still play NM if it moves, but I suspect the best play here is CD, rather than NM.
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