APII: After close announcement on I-Net enhancements and affliation with all the "big players." And these guys make money NOW.
Action Products International, Inc.
(NASDAQ:APII) today announced that it is further expanding its Internet capabilities and enhancing its websites to capitalize on the ever-growing market potential of the Internet, and is commenting on its broadened e-commerce strategies.
Action has also recently upgraded its own website (www.apii.com) to
provide password-protected on-line ordering capabilities to its established retailers. This service provides customers with a means of researching,pricing, and placing their wholesale orders directly to the Company via the Internet. The results are faster turnaround times, lower costs of communication, increased overall efficiency, and new business.
President and CEO Ronald Kaplan commented, "We are a young-minded company and we realize the significance of moving ahead forcefully with a solid e-commerce strategy. Currently, our approach is to measure and continually increase the number of sites on which APII products are available for purchase. We achieve this by continually seeking out, providing full support to, and maintaining close ties with our e-commerce retailers and by making it as easy as possible to post images and detailed information about our educational toys and books to their sites. In other words, we support on-line
retailers and view them equally as important as our traditional retailpartners.
"Our strategy for e-commerce success is to support all of the players.
Though aggressive about the Net, we do not think that we are better positioned than established on-line retailers to compete for and drive Internet traffic and execute retail sales. We'd rather sell to Amazon, Barnes and Noble, Books-A-Million, E-Toys, Noodle Kidoodle, Zany Brainy, Red Rocket, and all the others, than to compete with those companies for traffic. We'd rather place our bets on ALL the horses. Currently, APII products appear on well over a dozen heavily trafficked sites, and my charges have their orders to push this
presence much further. We soon expect the Internet to be the fastest growing segment of our business and within a few years, it is likely that we will be transacting millions of dollars of sales volume via the Net." |
