IntelliQuest Predicts..eCommerce to triple in 1999.
IntelliQuest: Ecommerce Predicted to Triple in 1999
Dec 01 1998: 81 percent of Internet users plan to shop online in the next twelve months, according to research by IntelliQuest. However, while ecommerce industry will triple in size during 1999, a small number of brands will continue to generate the majority of revenue.
IntelliQuest's E-branding report estimates that to date, 63 percent of US users have made an online purchase. 22 percent made a purchase in the 90 days before the survey was conducted. The study estimates that 73 million Americans had Internet access in the third quarter of 1998.
Consumers were most likely to purchase computer hardware directly from the manufacturer. In retail, brands selling brands was the most successful combination, for example a well-known online bookstore selling branded authors and titles. Amazon.com was the best known brand in the books category, CDNow in music, Microsoft in software, Dell in hardware, Gap in clothing, AOL, Yahoo and Travelocity jointly in Travel, and Yahoo in autos.
The findings are based on a survey of 10,000 Internet users in the US, conducted in September and October 1998. The survey measured online consumers' brand awareness of over 400 produc
Source:San Jose Mercury News (See other related stories here if interested)
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