Top e-commerce categories, today and tomorrow
Computer hardware and software, travel and books will
account for
almost 80 percent of the $4.5 billion worth of online retail
sales
this year, according to market researcher eMarketer.
Computer
hardware and software sales, alone, account for $1.65
billion, or
36.5 percent of total sales. Looking ahead to 2002,
eMarketer
forecasts that travel spending will move into first place,
while
the top-ranked computer segment will slip to third. "Travel
is not
only a big-ticket, big consideration item," said eMarketer
statsmaster Geoffrey Ramsey. "It is a highly
research-intensive
product requiring consumers to carefully evaluate multiple
options, such as destination point, airport, airline carrier,
hotel and car rentals. The Internet can deliver this
information
faster than any other medium." eMarketer expects total
e-commerce
revenues in 2002 to be $7 billion."
UBID-MALL IPO fits right into this Picture
|
