Press Release:
NEWS RELEASE TRANSMITTED BY CANADIAN CORPORATE NEWS
FOR: DELICIOUS ALTERNATIVE DESSERTS LTD.
ASE SYMBOL: DD
DECEMBER 2, 1998
Ben & Jerry's (r) Super Premium Ice Cream & Frozen Yogurt
A Hit for Delicious Alternative Desserts Ltd.
TORONTO, ONTARIO--Robert C. Harrison, President and C.E.O. of
Delicious Alternative Desserts Ltd. (D.A.D.) today announced that
its distribution and sales of Ben & Jerry's (r) Ice Cream and
Frozen Yogurt, 500 ml, is outstanding. Already listed at 67
Loblaws Supermarkets, the Ben & Jerry's (r) super-premium line
will now be listed at several other Loblaws Companies' banners in
Ontario including Zehr's Markets, Fortinos, and at many of
National Grocers' retail accounts such as FreshMart, ValuMart, and
Your Independent Grocer.
Ben & Jerry's (r) is already available at more than 50 A&P,
Dominion, Super Fresh and Ultra Food and Drug Stores, Sobey's,
Loeb, Longo's and many other grocery stores and specialty food
shops.
D.A.D. is a Canadian public company trading under the stock symbol
DD on the Alberta Stock Exchange. The founders of D.A.D. are
three Canadian entrepreneurs - David Murray, Rob Harrison, and
Henry Morton - who teamed up to purchase Stoney Creek Dairy, a
69-year-old traditional ice cream maker near Hamilton. D.A.D.'s
founders raised capital to purchase the dairy and acquire a
license to manufacture and distribute Ben & Jerry's (r) from a
number of sophisticated Canadian institutional investors.
D.A.D. offers a prestigious portfolio of licensed brands including
Weight Watchers (tm) Ice Milks & Novelties, Cadbury (tm) chocolate
bar ice cream and novelties, and Mr. Cookie Face (tm) ice cream
sandwiches. D.A.D. is also the owner of the Stoney Creek Ice
Cream (tm) brand that it distributes throughout the Golden
Horseshoe. D.A.D. is currently expanding its distribution network
from coast-to-coast.
Vermont-based Ben & Jerry's Homemade, Inc. produces super premium
ice cream, ice cream novelties, low-fat ice cream, low-fat and
non-fat frozen yogurt, and sorbet using Vermont dairy products,
Vermont spring water, and high quality natural ingredients. Ben &
Jerry's (r) products are distributed nationwide in the United
States and in select foreign countries in supermarkets, grocery
stores, convenience stores, scoop shops, restaurants and other
venues.
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FOR FURTHER INFORMATION PLEASE CONTACT:
Laurie Hall, Patti Diamond or Judy Lewis
at Strategic Objectives Inc.
TEL: (416) 366-7735 FAX: (416) 366-2295
E-MAIL: lhall@strategic-objectives.com
INDUSTRY: FDR
SUBJECT: NWS
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