SAN FRANCISCO, Dec. 2 /PRNewswire/ -- Preview Travel, Inc. (Nasdaq: PTVL),
a leading online travel service, today announced the addition of a number of
new features designed to help make travel planning and reservations faster and
easier for its more than 6 million subscribers. The company's new express
booking feature makes it easier for shoppers to buy travel online with fewer
clicks and an enhanced user interface. The company also announced a number of
additional features that make the award-winning service even more
user-friendly.
Preview Travel users can now:
* Establish an account in just 2 easy steps
* Register for e-mail fare alerts for multiple city pairs
* Save frequent travel itineraries -- enabling easy point-and-click
shopping for regularly traveled routes
* Save up to 10 profiles per leisure account and up to 20 profiles per
* business account, making it easier for large families and small
organizations to administer multiple travel profiles
* See up to 7 low fare options when booking air travel
* Receive real-time shopping tips to help find the best ticket price
(e.g., by suggesting different travel dates)
* Get discount fares online for seniors, infants and children, as well as
for corporate accounts
"We have dramatically streamlined and enhanced the shopping process for
our customers," said Ken Orton, president and CEO of Preview Travel. "The
online travel revolution is based upon offering consumers better ways to
access information and to buy travel. By providing faster, easier and more
robust services, we believe we are empowering the online consumer."
In addition to the many new features mentioned above, Preview Travel has
developed the capability to provide online shoppers with special offers
"mid-stream" through the reservation process. By offering shoppers special
incentives during the reservations process, Preview Travel will be able to
reward frequent shoppers and motivate new buyers.
About Preview Travel
Preview Travel, Inc. is a leading provider of branded online travel
services for leisure and small business travelers. It offers one-stop
shopping for airline tickets, vacation packages, car rentals, hotels and
cruises, as well as integrated access to travel information, news and
resources. Preview Travel has more than 6 million registered subscribers and
reported gross bookings of $57.6 million in Q3 1998. Preview Travel is one of
the top 50 most visited Web properties according to Media Metrix
(September '98). The company operates its own award-winning Web site at
previewtravel.com, in addition to the primary travel services on
America Online, AOL.com, Excite, Lycos, SNAP! and USA Today.
Except for the historical information contained herein, the matters
discussed in this news release are forward-looking statements that involve
risks and uncertainties that could cause actual results to differ materially
from those in such forward-looking statements. Potential risks and
uncertainties include, without limitation, Preview Travel's dependence on its
ability to significantly increase its customer base, online revenues, brand
recognition and sales volume, and to maintain and develop relationships with
strategic partners, as well as potential risks affecting the travel industry
such as reductions in commissions. These and other risk factors are described
in detail in Preview Travel's Annual Report on Form 10-K for the year ended
December 31, 1997 and Quarterly Report on Form 10-Q for the quarter ended
September 30, 1998, in the prospectus dated April 30, 1998 relating to Preview
Travel's secondary public offering, and in Preview Travel's other filings with
the Securities and Exchange Commission.
SOURCE Preview Travel, Inc.
/CONTACT: Ron Pernick, 415-439-1227, or rpernick@previewtravel.com, orScott
Radcliffe, 415-439-1370, or sradcliffe@previewtravel.com, both ofPreview Travel,
Inc.; or Christina Hamlett of Fleishman Hillard, 415-356-1083,or
hamlettc@fleishman.com, for Preview Travel/
/Web site: previewtravel.com
Dec-02-1998 05:16 GMT
Symbols:
US;PTVL
Source PRN PR NewsWire
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