Wednesday December 2, 3:18 pm Eastern Time
Company Press Release
SOURCE: PRASARA Technologies
PRASARA(TM) Offers Systems
Integration To Complete ITV Business Solution
On Display in the Pioneer, Scientific-Atlanta, Concurrent, and Unisys Booths
WESTERN CABLE SHOW, ANAHEIM, Calif., Dec. 2 /PRNewswire/ -- PRASARA™
Technologies announced that it now offers ITV systems integration to complete its interactive
television business solution for cable operators.
Systems integration is essential for integration of all digital components, including the digital network
and existing cable operator billing systems, with digital video servers, digital set-top boxes and their
resident applications.
''PRASARA Technologies offers the unique ability to provide a technical solution as well as a business
solution to save cable operators time and money,'' said PRASARA Senior Vice President-Technology,
Scott Wilcox.
Principals at PRASARA have unique experience in the development and deployment of ITV systems
as part of a cable operation.
For instance, beyond developing and deploying a complete ITV network within an existing cable
operation, through Time Warner Cable's Full Service Network, the PRASARA team has integrated
Concurrent Computer Corporation's MediaHawk Video Servers with interactive VOD applications.
PRASARA has also integrated ITV applications with Pioneer's Passport™ Resident Application in its
Voyager™ digital set-top box, operating on Scientific-Atlanta's interactive television delivery platform.
''Many companies understand how to technically integrate system components; however, they don't
have the understanding or experience in integrating digital ITV with the existing business of a cable
system. We have that expertise, because we have done it successfully,'' Wilcox added.
PRASARA brings together the talents and expertise that built the world's first interactive television
systems. PRASARA's principals managed Time Warner Cable's Full Service Network, which
confirmed the viability of interactive television as a business for cable operators.
Headquartered in Orlando, Fla., professionals at PRASARA are experts in software development,
content acquisition, e-commerce, database marketing, back-office systems, and two-way broadband
systems integration, design, and management. Business relationships include Scientific-Atlanta,
Concurrent Computer Corporation [Nasdaq:CCUR - news], Pioneer, Unisys, Oracle, Power TV,
Sprint, INT2, and MediaOne.
SOURCE: PRASARA Technologies
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