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Biotech / Medical : Monsanto Co.
MTC 2.200+5.3%10:49 AM EST

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To: Anthony Wong who wrote (700)12/2/1998 9:57:00 PM
From: chirodoc  Read Replies (3) of 2539
 
anthony
watch this drug is going to be a blockbuster
it might sound trite
but what name bounces off your lips
celebrex or viox
viox sounds like a skin disease
what sounds better advil or nupprin
what sells more--advil
marketing is important
celebrex, arthrtec, duract
don't underestimate the power of marketing
and they are hooked witht he best of them--pfe

curtis
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