Reel.com Opens a Virtual Video Store Front On America Online
Reel.com Plans Exclusive Offers for AOL Members
EMERYVILLE, Calif.--(BUSINESS WIRE)--Dec. 3, 1998--Reel.com Inc.,
(http://www.reel.com), the leading online movie store and subsidiary of
Hollywood Entertainment, Corp. (Nasdaq:HLYW - news), dba Hollywood Video,
today announced a partnership with America Online (NYSE:AOL - news).
According to the partnership, Reel.com will be a tenant in America Online's
Electronics and Videos department located within the Shopping area. This
virtual tenancy includes a continuing presence on AOL.com, the AOL online
service, as well as the Compuserve online service. Reel.com also announced
that AOL customers will be offered exclusive promotions on a regular basis.
''Millions of shoppers stroll through AOL's virtual shopping mall each and
every day,'' stated Julie Wainwright, chief executive officer of Reel.com.
''It is an important strategic advantage for Reel.com to have a store front
in this high traffic location. Likewise, AOL members will benefit as
Reel.com uses this virtual store front and other areas on AOL to
communicate exclusive special promotions to members. For example, this week
AOL members will be offered the holiday classic film 'It's a Wonderful
Life' for only $2.99.''
Visitors to the AOL shopping malls will be able to effortlessly jump to
Reel.com's online video store from links in each area. In addition,
Reel.com will be marketed to AOL and Compuserve users through rotating
banner ads, regular promotions, as well as be accessible by typing in the
keyword Reel.
AOL shoppers who enter through the electronic doors of Reel.com's online
video store are just a click away from 100,000 VHS movie titles and 2,300
DVDs, and the guaranteed best prices on the Internet. Reel.com also offers
its visitors a wealth of movie information, such as complete director,
actor and actress filmographies, as well as cast and credit information.
In addition, all movie references are linked to overview pages that are
developed by Reel.com's staff of more than 40 writers whose expertise and
knowledge of film extends to all film genres.
The movie overview pages include ''Reel Snapshots,'' 30-word descriptions
crafted to touch on the film's theme and overall look-and-feel, and
''Movies at a Glance,'' a chart that scores the movie's basic anatomy such
as how much suspense, violence, and action is in a particular film. The
writers also provide ''Movie Matches,'' a listing of films that share
similar profiles and themes with the movie selected.
About Reel.com Inc.
Reel.com (http://www.reel.com) is the leading Internet-based movie store
offering over 100,000 VHS and 2,300 DVD titles for sale. Reel.com also
features proprietary editorial content to help customers select movies. The
staff of writers for the site includes film school graduates, video store
veterans, screenwriters, and scores of other film experts.
Reel.com's current Internet partners include Excite, @Home Network,
Celebsite, Chicago Sun Times, E! Online, Film.com, Movieline, Turner Home
Entertainment, TV Guide Entertainment Network, and Yahoo! Reel.com is a
subsidiary of Hollywood Entertainment, Corp. (Nasdaq:HLYW - news), dba
Hollywood Video, the second largest video store chain in the United States,
with over 1,100 stores in 42 states.
Note to Editors: For more information on Reel.com, please contact Pamela
Coddington at 510/549-3333 ext. 221 or pamelac@reel.com.
----------------------------------------------------------------------------
----
Contact:
Reel.com
Pamela Coddington, 510/549-3333 ext. 221
pamelac@reel.com |
