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National Hockey League Hall-of-Famer Phil Esposito Signs to Represent
Internet Music Retailer TeleServices International Group
December 3, 1998 10:49 AM
ST. PETERSBURG, Fla., Dec. 3 /PRNewswire/ -- TeleServices International
Group Inc. TSIG , a fully integrated provider of outsourced teleservices and retail
music CDs through the Internet, announced today that it has retained former
Boston Bruin and New York Ranger hockey great Phil Esposito as a company
spokesman and consultant. Mr. Esposito will act as the Company's liaison to the
NHL, its franchises and other sports organizations, especially in connection with
the promotion of the Compact Connection (CCI) Music Card.
As for why he joined TSIG, Mr. Esposito commented, "I think the MusicCard is
going to revolutionize sports promotion. After they see us do it in the NHL, it will
lead on to football, baseball and basketball, and that's just fine with us. We are
very excited about our relationship with CCI--we think it's going to be terrific!"
Added TSIG President James Guild, "CCI is uniquely positioned in the $35 billion
global music market and $71 million online music market -- we have linked our
Compact Connection website to our state-of-the-art call center. Our competitors --
CDNow, K-Tel, and Amazon.com -- have gone over entirely to the Internet and
have neglected the personal contact that many customers desire. Compact
Connection also offers the best prices available, especially for new releases."
TSIG recently completed a $2 million technology upgrade at its call center
operation, and has fully integrated its call center operation with the Internet retail
music website of Compact Connection. CCI links business on its discount music
website, compactconnection.com, with personalized one-on-one
service through TSIG's state-of-the-art call center. Also, CCI's private label
MusicCards provide its strategic partners a promotional vehicle they can use to
derive direct financial benefit from the sale of each discount MusicCard. Card
holders are able to buy virtually any CD or cassette, including new releases, at
"rock bottom" prices.
Robert P. Gordon, Chairman and CEO of TeleServices International remarked,
"We are delighted to have Mr. Esposito on our team. His contacts in the NHL and
other professional sports are an important part of our aggressive new marketing
and advertising strategy for both TSIG and Compact Connection."
Compact Connection promotes the MusicCard, using a combination of consumer
and trade media, banner advertising on the Internet, television, and innovative
promotions implemented through its strategic MusicCard partners. CCI's print
campaign includes ads in Rolling Stone and Stereo Review magazines.
CCI has entered into a strategic partnership with the National Music Foundation,
a leading charitable organization in the music industry dedicated to preserving
American Music and the people who bring it to us.
TeleServices International Group Inc., is a provider of fully integrated global
teleservices to companies that are in the business of selling products and
services through toll-free numbers and the Internet. Visit TSIG's website at
stockprofiles.com.
This press release contains "forward-looking statements" within the meaning of
Section 27A of the 1933 Securities Act and Section 21E of the 1934 Securities
Exchange Act. Actual results could differ materially, as the result of such factors
as competition in the markets for outsourced teleservices and for retail compact
discs, the availability of financing at favorable terms, and other factors detailed in
the Company's public filings with the SEC.
SOURCE TeleServices International Group Inc.
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