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Strategies & Market Trends : Rande Is . . . HOME

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To: Bucky Katt who wrote (143)	12/3/1998 11:12:00 AM
From: Rande Is	Read Replies (3) of 57584

If memory serves me, SME was given a 900 mil credit with GE Capital a while back for their turnaround plan. It is a last ditch effort, but it seems to be working extremely well. Giveaways and "absurd" loss leader deals increased store traffic over Thanksgiving weekend dramatically. I feel the volume that has poured in today is in anticipation of some really good news for the first time in a long time. They have closed non-performers and opened many new store models. They started a new smaller store with a full sized jewelry department and a small gift area with just their best selling gift items. We have not yet heard how these are doing. 1/10th the square footage. REAL WORLD: Women browse. . .men buy CYBER WORLD: Women buy. . . men browse SME is a women's dream store for small appliances and jewelry. They have added home furnishings and furniture. Bridal registry very convenient for interstate relatives. They are saving a fortune by not publishing those expensive catalogs. Instead they are sending circulars by the gazillions. Anyone feel like digging up financial data? Rande Is

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