THQI written up twice in January 1999 issue of Red Herring.
1. Write up about digital entertainment technologies. Only reference is listing THQI in a table along with other companies in the industry. The table does include fundamentals and stock price information, along with a summary of the company. Inclusion in this section is mainly in reference to acquisition of GameFX.
2. Write up discussing RED HOT entertainment software industry; THQI got MAJOR mention in this piece. 0f all people, it was Bleeker's old friend (haha, hi Bleeker, where you been?) James Lin of Wedbush Morgan Securities that was quoted in the article. Here are a few passages from the artice, which spans a full page, and included discussion on only 5 companies (Nintendo, SOny, Sega, Midway, and THQ).
"... 1988 was one of the bet years ever in the video game industry, and 1999 will be comparable".
"Mr. Lin rates ... THQI a Strong buy".
"THQ's focus on titles with broad appeal and its strategy of outsourcing most of the game development have been indisputibly successful. "It's the only company in this space that has posted 14 consecutive quarters of positive earnings comparisons", Mr. Lin says. "THQ has been careful about finding products and licenses that don't cost much. Even if a title doesn't have huge sales, THQ still makes money"
"Stewart Halpern of ING Baring Furman Selz seconds this endorsement of THQ's workmanlike approach and rats the company a Strong Buy. "It's strategy has always been one that the rest of the game world discovered only recently, which is to focus on mass-appeal products like the wrestling, fishing, and bowling titles,", he says".
I think the article was REALLY positive towars THQI, and it even seemed to suggest THQI has been quick to develop a business model that maximizes profit, while at the same time minimizing risk. I can handle that!
Rugrats, JB |
