Friday WSJ will have an article on Zelda, hotter seller than Furby according to CNBC's Business Center.
Company Press Release
The Legend of Zelda: Ocarina of Time -- Prima's Official Strategy Guide on Track to Become Best Selling Guide in EB History
ROCKLIN, Calif.--(ENTERTAINMENT WIRE)--Dec. 3, 1998--Prima Games, the world's leading publisher of strategy guides, and Electronics Boutique, the world's largest specialty retailer of video games and computer software report strong sales of The Legend of Zelda: Ocarina of Time™ -- Prima's Official Strategy Guide.
''Prima's official guide to Zelda is our best selling strategy guide ever. People who haven't even purchased the game from us are coming in to pick up the guide. The guide has exceeded our expectations by over 60%,'' said Pete Roithmayr, vice president of Merchandising in the Video Game Division of Electronics Boutique.
''Prima is very excited about the intense consumer demand for our official guide to the Legend of Zelda. We are proud of our guide and pleased that it has been so well-received by consumers. We expect Zelda to become one of our best selling strategy guides of all time,'' said Debra Kempker, vice president and publisher of Prima Games.
Prima's guide to Zelda includes over 150 pages of detailed maps, solutions for all puzzles, and the locations of all hidden items. Working in cooperation with both Nintendo and Electronics Boutique, Prima has also created several extraordinary marketing pieces to help promote the game. These items include temporary tattoos, a two-sided poster, and an exclusive collectors edition cover.
Prima Games (www.primagames.com) is the world's leading publisher of strategy guides for computer and console games, now with more than fifteen million strategy guides in print. Renowned for its consistent high quality, the Rocklin-based company has captured the hearts and minds of game players as ''The Most Trusted Name in Games™'' and continues to dominate the field it created in 1990.
Founded in 1984, Prima Publishing, the parent of Prima Games, has four divisions including Games, Lifestyles, Health, and Technology, and offices in the United States, United Kingdom, and Germany.
Electronics Boutique (Nasdaq:ELBO - news), is one of the world's largest specialty retailer of video and computer games and also sells video game hardware, PC productivity software and accessories. The company currently operates 533 stores in 43 states, Puerto Rico, Canada, Australia and South Korea, primarily under the names Electronics Boutique, EBX and Stop 'N Save Software. Electronics Boutique can be located online at www.ebworld.com.
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