PQT Press Release follows
PC QUOTE SELECTS NEW AD MANAGEMENT SOLUTION: DOUBLECLICK DART
Total Ad Inventory Could Increase By 25%
CHICAGO, Dec. 4 /PRNewswire/ -- PC Quote, Inc. (Amex: PQT), a leading provider of real-time and delayed stock and market quotes and the engineer of HyperFeed(TM) -- the fastest datafeed available, has selected DoubleClick's DART technology as its new ad serving solution for its popular website www.pcquote.com. DART (Dynamic Advertising Reporting and Targeting) will provide PC Quote with dramatically increased efficiency in ad inventory management and the ability to dynamically target advertisements to a monthly flow of over 987,000 visitors.
"It is our intention to achieve utmost efficiency from every page we publish," stated Jim R. Porter, Chairman and CEO of PC Quote. "DoubleClick's DART provides us with the functionality to realize the full value of every page impression, not only on our own website, but also on each page we co-brand for partners such as Edgar Online(TM), Earthlink(TM), INVESTools(TM), VectorVest(TM) and Schaeffer's Investment Research(TM)."
According to Fall 1998 statistics obtained from @plan, the leading research provider of consumer behavior data on the Web, www.pcquote.com delivers target audiences of high value to web marketers. PC Quote is twice as efficient as the web average for investors with portfolios valued at greater than $250,000 and 72% more efficient than average in delivering business travelers. New productivity gained through the implementation of the DART system will allow www.pcquote.com to dramatically increase total website space available for advertising. "We estimate the total ad inventory will increase by as much as 25% - 35% solely due to the increased capabilities DART provides," said Porter.
Advertisers will greatly benefit from www.pcquote.com's new ad solution. "Not only will we be able to deliver rich media files like RealAudio(TM), ShockWave(TM) and Enliven(TM)," continued Porter, "but we will be able to dynamically target ads according to the viewer's geographic location, domain and operating system and even limit the number of times a particular viewer is exposed to any one ad." DART's advanced reporting features will provide PC Quote's advertisers with the type of analysis needed to launch effective web-based ad campaigns. The DART system provides PC Quote with the ability to analyze how a creative execution performs in different geographical regions, at certain times of the day or on a particular day of the week as well as reveal which advertising messages produce the greatest response.
About PC Quote, Inc.
Widely known as possessing the fastest and most accurate real-time
ticker plant in the financial industry, PC Quote's Hyperfeed(TM) is the
first datafeed to be powered by a 100% Windows NT-based ticker plant.
PC Quote's professional clients include brokerage firms, banks,
insurance companies, fund managers as well as institutional and
professional investors. The company has expanded its service offerings
to the individual investor, application developers and businesses by
offering its products through the Internet. The company's website,
www.pcquote.com, offers non-fee delayed quotes to all visitors as well
as fee-based real-time subscription market data services.
About DoubleClick Inc.
DoubleClick Inc. (Nasdaq: DCLK) (http://www.doubleclick.net) is a
leading provider of comprehensive global Internet advertising solutions
for marketers and Web publishers. Combining technology and media
expertise, DoubleClick centralizes planning, execution, control,
tracking and reporting for online media campaigns. DoubleClick Inc.
has U.S. headquarters in New York City, international headquarters in
Dublin and maintains offices in Paris, London, Oslo, Helsinki,
Barcelona, Copenhagen, Tokyo, Madrid, Milan, Sydney, Hamburg,
Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit,
Dallas, Los Angeles and Silicon Valley.
The statements made herein that are not historical facts may contain forward-looking information that involve substantial risks and uncertainties. PC Quote's actual results, performance or achievements could differ materially from the results, performance or achievements expressed in, or implied by, these forward-looking statements. Among the factors that could cause or contribute to such differences are those set forth in the Company's filings with the Securities and Exchange Commission and include the Company's ability to (i) obtain adequate financing to continue as a going-concern and fund its current business strategies, (ii) attract and retain key employees, (iii) compete successfully against competitive products and services, (iv) maintain its relationships with key suppliers and providers of market data and (v) the effect of economic and business conditions generally.
For more information visit PC Quote's website at www.pcquote.com.
SOURCE PC Quote, Inc.
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12/04/98 /CONTACT: Jim R. Porter,
Chairman and CEO, 312-913-2800, or Lorelei M. Lenzen, Manager,
Marketing Communications, 312-913-3517, both of PC Quote; or General
Inquiries, William Murphy, 312-266-6764, or Carol Barbour, 312-640-
6693, both of The Financial Relations Board/
/Web site: doubleclick.net /Web site:
pcquote.com
(PQT DCLK)
CO: PC Quote, Inc.; DoubleClick Inc. ST: Illinois, New York IN:
CPR MLM SU: PDT
Fri Dec 04 11:36:29 EST 1998 - quotes are real-time. |
