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Technology Stocks : VIAB (Viacom Class B shares) formerly CBS

VIA 36.62

+1.4%

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To: TTOSBT who wrote (2970)	12/4/1998 1:06:00 PM
From: Hollywood	Read Replies (2) of 4613

Interesting article at multexinvestor.com Excerpt on CBS: While Rupert Murdoch is in the process of selling off part of News Corp. Ltd.(NWS) and its No. 4-rated Fox Network to create a purer play in U.S. entertainment, CBS Corp. Ltd. (CBS) is much further down that road already, says Bankers Trust's Marcus, who rates the company a "strong buy." Marcus likes the fact that CBS is beginning to capitalize on cross-ownership opportunities to garner big cross-media advertising contracts in New York City, Los Angeles and Chicago. It also doesn't hurt that the No. 2 network is holding its own in the current fall season as it continues efforts to stretch its mainstream appeal to older viewers (buttressed once again by the NFL) and to GenXers (with programs like Howard Stern's on Saturday nights). CBS should post 1998 EPS of $0.08 and 1999 EPS of $0.35, according to a consensus of Multex's research providers. Hollywood

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