this one's for the bulls -- a company that makes amzn brilliant -- now tell me folks, who the hell's gonna rent a dvd (massive market i'm sure) and over the web??? how big is the video rental market over the web??? i can call/email or fax my local store and they'll deliver it to me within 3 hours -- i just don't get it
NetFlix.com Strengthens its Focus on DVD Rentals and Encourages Customers to buy DVDs at Amazon.com
SCOTTS VALLEY, Calif.--(ENTERTAINMENT WIRE)--Dec. 4, 1998-- NetFlix.com and Amazon.com Inc. (Nasdaq:AMZN - news) Friday announced a
marketing relationship focused on making it even easier for online shoppers to rent or buy DVD movies.
Under the terms of the agreement, Netflix.com will direct its customers to Amazon.com for DVD purchases and Amazon.com will offer its customers specific
promotions for DVD rentals at NetFlix.com.
The new online relationship will allow both partners to offer their respective customers even higher levels of service and authoritative selection through
cross-promotions, special DVD offers and comprehensive access to virtually every DVD title a customer could want to rent or buy.
''NetFlix.com has chosen to concentrate all of our energies on our core rental customers, who have made NetFlix.com the world's largest online DVD rental
store in seven short months,'' said Marc B. Randolph, president of NetFlix.com. ''At the same time, Amazon.com's reputation for tremendous selection and
first-class customer service makes them the ideal partner to handle the sales of DVD movies to our customers. In addition, Netflix.com looks forward to
introducing millions of Amazon.com customers to our compelling DVD rental service through exclusive special offers and promotions.''
''The launch of our new video store has vastly increased our DVD selection and content,'' said Ram Shriram, Amazon.com vice president of business
development. ''Working with NetFlix.com, we can extend our service to DVD customers one step further, through exclusive special offers from a fantastic
partner that is solely dedicated to helping customers rent DVDs online.''
The Amazon.com video store, launched on Nov. 17, 1998, offers more than 2,300 DVDs, all accompanied by Amazon.com's search features and unmatched
editorial content, which allow shoppers to find exactly the video they want at sharply discounted prices, up to 30% off.
|
