At 50,000 hits per day, that is 1,500,000 hits per month. If you give them the benefit of the doubt and say that each "unique" visitor only hits the site 12 times a month (and if that were the case, the site must be of limited use*), we can assume there are 125,000 unique visitors.
With the current market cap of $29.2 million, each visitor would be "worth" $233.60. In other words, it would "COST" the shareholder $233.60 per visitor. Compare that with the following costs per visitor as reported in the most recent BusinessWeek:
Yahoo!: $782
Excite: $165
Lycos: $135
Now, I have to wonder what I would pay on a cost per visitor basis. Yahoo! is worth a premium compared to all of the others above because of the major market share that they have. If they are worth that much of a premium, I don't know. As for AMEN, are they worth a premium to Lycos and Excite, I'm equally concerned of that being the case.
* if you use a more realistic figure of a unique user hitting the site one time a day, the cost per visitor is $584...not a bargain based on those numbers!!! |
