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Non-Tech : Iomega Thread without Iomega
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To: s. bateh who wrote (4873)12/6/1998 9:00:00 PM
From: Michael Coley  Read Replies (1) of 10072
 
RE: Tis the Season.

>> Name brand recog. is built during this season...big time. <<

I was thinking about that in the context of Iomega's ill-fated advertising campaign last year. It's easy in retrospect to say that they made a mistake, but I wonder if the timing wasn't the biggest part of the mistake? Who starts an name-recognition advertising campaign in January? What difference would it have made if they had started it in November instead? Comments, anyone?

- Michael Coley
- wwol.com
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