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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.38

+0.1%

Dec 24 12:59 PM EST

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To: Glenn D. Rudolph who wrote (29123)	12/6/1998 10:50:00 PM
From: IceShark	Read Replies (3) of 164684

Walk down the street sometime and ask people if they recognize the name Amazon and then ask about Barnes and Noble. I believe you will find mainstreams knows the name Barnes and Noble better. This is certainly true. And as far as the net advertising awareness goes, I have seen over a dozen barnsandnobel.com ads on the mainstream TV shows this weekend and not a single amazon commercial. B&N has admitted in the past that they got dragged into this net BS by their heals 'cause they knew it was a loser as a business. But now that they are into this trading stamp game they and their partners will keep amazon unprofitable and let it bleed to death. All B&N really has to do is break even on net books to accomplish this. Same goes for all the other lines amazon can try out like toys, drugs, sex, etc. -g- Regards, Ice

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