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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.38

+0.1%

Dec 24 12:59 PM EST

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To: IceShark who wrote (29136)	12/6/1998 11:00:00 PM
From: Glenn D. Rudolph	Read Replies (1) of 164684

This is certainly true. And as far as the net advertising awareness goes, I have seen over a dozen barnsandnobel.com ads on the mainstream TV shows this weekend and not a single amazon commercial. I noticed this too. B&N has admitted in the past that they got dragged into this net BS by their heals 'cause they knew it was a loser as a business. But now that they are into this trading stamp game they and their partners will keep amazon unprofitable and let it bleed to death. All B&N really has to do is break even on net books to accomplish this. Same goes for all the other lines amazon can try out like toys, drugs, sex, etc. -g- You do have the point here. BKS has stated this is not a profitable way to do business. They just could not let AMZN not have competition. BGP is hardly making an effort for the same reason. I just cannot see how AMZN will ever turn a profit. I can see them doing a secondary next year to raise more cash. Glenn

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