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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.38

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Dec 24 12:59 PM EST

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To: IceShark who wrote (29136)	12/6/1998 11:34:00 PM
From: H James Morris	Read Replies (2) of 164684

Ice,< I believe you will find mainstreams knows the name Barnes and Noble better> Not if you believe business week. Even after Barnes & Noble went online, it was slower to take advantage of the Net's ability to customize its site to each shopper. That allowed Amazon to use its appealing customer experience as a branding tool far more powerful than conventional advertising. And Barnes & Noble? Despite its well-known name and huge online marketing campaign, only 37% of Internet users recognized the brand without prompting, vs. 50% that knew Amazon, according to Intelliquest Information Group.

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