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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 231.28

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To: Glenn D. Rudolph who wrote (29118)	12/7/1998 2:32:00 AM
From: blankmind	Read Replies (1) of 164684

form h. james article, just need to point this out for you. exchange2000.com Even after Barnes & Noble went online, it was slower to take advantage of the Net's ability to customize its site to each shopper. That allowed Amazon to use its appealing customer experience as a branding tool far more powerful than conventional advertising. And Barnes & Noble? Despite its well-known name and huge online marketing campaign, only 37% of Internet users recognized the brand without prompting, vs. 50% that knew Amazon, according to Intelliquest Information Group. The result: 18 months after Barnes & Noble went online, Amazon.com's $153.6 million in third-quarter sales, up 306% from a year ago, still overwhelm the book giant's online sales by 11 times. And Barnes & Noble's online customer base rose 29%, to 930,000---still less than a quarter of Amazon's.

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