Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 227.35

+0.3%

Dec 19 9:30 AM EST

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To: blankmind who wrote (29170)	12/7/1998 2:33:00 AM
From: KeepItSimple	Read Replies (2) of 164684

>amzn can not be thought of as a mere bookstore. Well, that was the original plan, you know "the world's largest (except for barnesandnoble.com) bookstore" slogan? But it soon became apparent that they couldn't justify their market cap by just selling books- even if analysts gave them 100% marketshare of the entire book industry, they still couldn't justify it.. So they started branching off into other low margin areas, such as music and videos and now "gifts" which appear to be a bunch of overpriced electronic toys that are available from more well known online retailers such as the sharper image. One thing is for certain, today's stock action will be decisive. With the businessweek article out this weekend, Amazon has just gotten as much press coverage in one shot as it could possibly get. Monday will show if retail investors have finally noticed this is a ponzi scheme, or whether they think the yellow brick road is paved with ever-shrinking margins and marketshare. :)

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