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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 228.44

+0.5%

Dec 22 3:59 PM EST

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To: JBL who wrote (29201)	12/7/1998 12:21:00 PM
From: Randy Ellingson	Read Replies (2) of 164684

It seems to me that AMZN is now in the improvisation phase, and is trying to sit on two chairs at once : being an e-tailer, and being an information/media company. These 2 businesses, IMO, are mutually exclusive, and trying to leverage one with the other will lead them to lose credibility in both areas, and will result in their existing customers leaving them. [snip] This is just the latest sign that their business plan has failed. Except that AMZN's strategy to integrate a media-rich site design with an e-tailing business has only led to rapid revenue growth and market leadership -- typically not a sign of failure. In other words, they haven't lost credibility with customers; rather, they appear to have pleased the customers. Randy

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