Indian IT expertise reaches Hollywood!
With its graphics expertise Pentafour has gone ahead and pitched its flag in the mecca of entertainment--Hollywood
Creating a twin of the former Miss World Aishwarya Rai can be called another wonder. And that too when it is a computer-generated motion capture technology adopted for bringing alive a character, which otherwise exists only in thin air.
The 22-minute special effects in the climax scene of the film Jeans--the blockbuster made in four languages--with both the Aishwaryas dancing on the stage must be still fresh in any cine goer's mind.
This is the longest animation of motion captured image in the world, its immediate precedent being the 12-minute special effects in Independence Day. The credit for this goes to Pentafour Software & Exports Limited.
The company has over the last five years built up the necessary infrastructure and expertise in the multimedia segment and now boasts of a facility which can be called one-of-its-kind in the world. Little wonder then that the company has made to the entertainment big league in Hollywood--its latest work being a six-minute pilot shoot for Walt Disney.
Scintillating effects
Today, the Chennai-based software house has its order book filled with contracts worth $80 million from Hollywood alone. The client list includes prestigious names like Improvision, Rich Animation, Sony, Grip and Funimation Productions. And not to mention the orders from our very own Bollywood.
Pentafour, also prides in having successfully completed the $20 million world's first real-time 3D animated motion capture film Sinbad: Beyond the Veil of Mists for US-based Improvision, leaving little doubts about the software giant's capabilities in the entertainment sector.
Now the company is all set to revolutionize the film industry by substituting computers with cameras, and animated characters with actors! And all this without any competition from players in India or abroad.
A brief stint at a US radio station and a strong belief in the capabilities of computers gave birth to the idea of Digital Imaging Center in Chandrasekaran's mind, much before he even thought about setting up a company of his own.
Even while contemplating of setting up a software company of his own, Chandrasekaran had in his mind a plan to build a unique software technology park. One that will cater to the requirements of the global IT industry, encapsulating a Digital Imaging Center and a Multimedia Plant within it.
The goal was clear: "To expand the reach of computers to the common man." "And what could be better than doing it through films?" asks Chandrasekaran.
ciol.com
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