$1 million day was the Monday following Thanksgiving weekend. During the total 4 day weekend, total net sales were 900% that of the previous year.
These internet stocks are experiencing sequential growth, meaning that sales aren't likely to decrease. Hence, $1 million/day will shortly be surpassed for every day.
It's incredible that this stock only has a market cap of $500 million, because all COOL has to do to even justify that valuation is make $1.37 million/day, which is not far away. And we all know that internet stocks have market caps in multiples of revenues.
The explosion will come when investors realize that COOL is not only experiencing sequential growth, but that COOL's growth is ACCELERATING. That type of financial momentum is heavily rewarded on Wall Street, as seen by DELL, AMZN, YHOO, etc.
The only unknown is how much they are paying for the heavy advertising. However, if they can demonstrate that they are gaining market share, then the expenses will be justified and cheered by wall street regardless of the hit they take on earnings. We also need to see that COOL's growth is outpacing EGGS and other competitors. If it can do that, then it will prove it is in the lead, and Wall Street will value it as the leader. |
