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Technology Stocks : Cisco Systems, Inc. (CSCO)
CSCO 73.99+0.2%Jan 12 3:59 PM EST

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To: Eric who wrote (19708)12/7/1998 11:08:00 PM
From: Sonki  Read Replies (1) of 77400
 
The number of U.S. households buying gifts over the Internet this
holiday season is expected to be a record 8.75 million, almost double
last year's 5.2 million, according to industry analysts at the Yankee
Group. The researchers project holiday spending will total $2.55
billion, and represent almost a third of this year's e-shopping.
Putting it in perspective, Yankee's Melissa Bane said, "We expect this
year's Internet holiday sales to come close to the total online sales
in 1997." Reasons sales are increasing include credit card companies'
support, greater promotion by online merchants, and the migration to
the Net of well known, trusted brand names, Yankee said.
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