Jon, good point. there is some point in the chip industry that you also draw the line. i would probably not include cardboard boxes since, by the very nature of the box, it has a substantial number of uses unrelated to the internet. also, everything you buy is already packaged in a box. there is no difference to picking up a box at the store or fedexing the box.
however, fedex (or fedex like companies) are essentially the only kinda of box that *anyone* ordering goods will use. this is a compelling thought. who else is going to ship your goods? imaging if all the malls disappeared tommorow because they could not compete with the lower costs and convenience of the internet. now imagine all those cars stuffed into the mall going home for a delivery person to deliver *all* the goods directly to their home. better yet, imagine never going to the store again and receiving everything (groceries included) from some type of delivery service. fedex is not restricted to only overnight service. perhaps they will begin partnering with companies like costco, sam's club, and other low cost high volume places.
further, the company has openly acknoledged that ecommerce will boost their sales. either they are full of hot air (and getting ready for a class action lawsuit) or they are trying to drop a not so subtle hint that things are doing quite well in fedexville. fedex is not a company engaging in desperate measures. so making false, misleading, or possibly fraudulent statments *would* not be too smart.
one might say, "well i can always use the old us postage".problem is that not everyone trusts the us mail. moreover, fedex is necessary to give the shoppers the same sort of feeling of instant gratification one gets at a mall going on a shopping spree.
box companies no; overnight companies yes. |
