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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
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To: The_Guru_00 who wrote (15946)12/8/1998 10:39:00 AM
From: Original Mad Dog  Read Replies (1) of 27307
 
Guru,

Thanks for the response.

My opinion is also that E*TRADE is probably pissing the money away, but the jury's still out. They seem to believe that this is a crucial moment in time, that the masses are about to join the pioneers on the trail, and that if they put up a billboard at every corner the masses will be their customers. Trouble is, there are a lot of other good brokers online too, some with more services for only a little more money (e.g., Schwab).

I will say this: if E*TRADE's gamble doesn't work, I think the failure of the gamble will pose a greater threat to YHOO than the fact that the Softbank money will dry up. YHOO's potential depends upon Net advertising being effective, maybe even highly effective; otherwise who's going to pay for it? And if this early prominent gamble on advertising does not pay off, future potential advertisers will be hesitant to commit large portions of their ad budgets to the Net.

MAD DOG
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