SKYM surging due to news...
Tuesday December 8, 12:17 pm Eastern Time
Company Press Release
MyFamily.com Offers SkyMall Shopping Online
SkyMall Shoppers Receive Family Web Site With Order
OREM, Utah and PHOENIX, Arizona--(BUSINESS WIRE)--Dec. 8, 1998--MyFamily.com, which offers the Internet's first free, private family Web sites, and SkyMall, Inc. (NASDAQ: SKYM - news), provider of the popular in-flight shopping service, today announced MyFamily.com (www.myfamily.com) now hosts an online version of the SkyMall catalog (www.skymall.com) for its members. In addition, beginning January 1, 1999, SkyMall shoppers will have the opportunity to receive a free personalized family Web site at MyFamily.com while placing an order.
MyFamily.com is an affiliate Web site to Ancestry.com (www.ancestry.com), the parent company and premier genealogy and ancestry research Web site. Ancestry.com currently receives approximately one million unique hits per month and will soon host banner advertisements to promote the MyFamily.com site. In a recent survey, up to 65 percent of Ancestry.com visitors responding expressed an interest in a private family Web site such as MyFamily.com.
''Our goal at MyFamily.com is to help families use technology to bridge the distance between their various members,'' said Curt D. Allen, chief executive officer of MyFamily.com. ''Sending and receiving gifts is an important family tradition made easier by the addition of the SkyMall catalog to MyFamily.com. The breadth and quality of the SkyMall catalog merchandise, coupled with the MyFamily.com gift registry, gives our customers a simple, welcome way to remember those they love, regardless of where they live.''
The MyFamily.com service is the first to offer families and other close-knit groups a free, private place to share and distribute family information on the Web. The personalized MyFamily.com Web sites are accessible only to invited visitors and provide ways for families to securely share news and photos as well as audio and video clips. A multi-user calendar on each MyFamily.com Web site helps track family events, and an e-mail reminder service helps people remember important family dates. The MyFamily.com gift registry allows family members to record their personal interests and gift preferences.
''We are excited to be a part of the roll-out of MyFamily.com and to offer its members quality, unique gifts from the nation's leading merchants,'' said Robert M. Worsley, president and chief executive officer of SkyMall. ''MyFamily.com is providing families a new way to stay in touch, while at the same time capitalizing on a powerful marketing opportunity. We believe partnering with MyFamily.com and providing gifts through their gift registry and event calendar are excellent ways to expand distribution of SkyMall's shopping programs.''
About MyFamily.com
Founded in early 1998, MyFamily.com was the first Web service to specifically target families by providing them with their own free, secure Web sites. MyFamily.com spent most of 1998 conducting product testing and will soon roll out its service to a general Internet audience. The company's relationship with SkyMall, Inc. is the first of many partnerships that the company intends to announce over the next several months. Each partnership will complement MyFamily.com's existing core services including e-mail, calendaring, photo, audio and video storage, gift registration, reminder service, instant messaging, threaded message boards and online content from family-friendly publishers.
Privately held, MyFamily.com is headquartered in Orem, Utah. For more information, visit MyFamily.com on the Web at www.myfamily.com.
About SkyMall, Inc.
SkyMall®, the largest in-flight catalog company in the United States, makes high-quality products and services available to more than 400 million airline passengers per year and, through Internet alliances, to millions more through online shopping at www.skymall.com. The Company markets and sells premium merchandise from participating merchants, including major catalog companies and specialty retailers. SkyMall's in-flight catalog program and electronic commerce initiatives are being leveraged through international expansion and incentive programs aimed at broadening the Company's product lines and expanding its customer base. Through its subsidiary, Durham & Company, SkyMall offers high-quality logo merchandise and recognition jewelry to corporate America and other organizations. For further information and prior press releases, please visit SkyMall's Web site at www.skymall.com.
This news release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This information may involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, those factors detailed by SkyMall, Inc. in its filings with the Securities and Exchange Commission.
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Contact:
Michelle Suzuki
Public Relations Manager
Ancestry, Inc.
801-426-3548
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