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Technology Stocks : shopping.com (IBUY)

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To: Sir Auric Goldfinger who wrote (168)12/8/1998 1:35:00 PM
From: afrayem onigwecher   of 435
 
in millions (except per share data) AMZN v IBUY

Amazon.com vs Sopping.com.xls
1998 ------------------------------------- 1999
-------------------- -----------------------------
---- AMZN------ IBUY -------------- AMZN --IBUY
Oper . EPS (excl'g intangibles) (1.7) -- na ------ (1.9) ---- na
EPS (2.1)--- na ---- (2.4 ----- na
Shares Outstanding 48.6-- na ---- 51.0 ---- --- na

Noumber Of ea cust shops

Customer Account -- 4315000.0 ---- 6090000.0 ---- 5x/yr

Year Over Year Growth - 1.9 --- na--- 0.4-----

No. Of New Customers ----- 2805000.0----- 1775000.0----

% Repeat Customer Orders

Revenue Per Account $35.77 --- $200.00 --- $31.50 ------ ---$175.00

Advertising Cost/New
Customer $25.31 ---- $48.71 ----- ---$2.80

Margin Analysis

Cost Of Goods --- 77.9% ---- 95.3%----- 76.6% ------ 90.1%

Gross Margin --- 22.1% -- 4.7% ---- 23.4% ----- 9.9%
--------------------------------------------------------------------
Mktg & Sales --- 25.7% --- 22.9% -----

Advertising 51.4% - 44.3%
- 13.7%- 20.6% -- 11.0% --- 3.1%

Other Mktg & Sales ---- 12.0% ---- 10.4%
------------------------------------------------------------------------------
Product Development -- 8.4% --- 60.7% ---- 8.8% ----- 7.6%

General 7 Admin - 2.8%--- 45.8% --- 2.4% 4.5%

Operating Exp - 36.9% -- 133.3% --- 34.1%---- 15.4%

Operating Income -14.8% ---- -10.7%---

Tax Rate 0.0% ---- 0.0%----

Net Income -21.9% --- -17.9%
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