Atmel partners with video house
ebns.com
By Crista Souza
Electronic Buyers' News
(12/07/98, 06:57:57 PM EDT)
SAN JOSE, Calif. -- Atmel Corp. has formed a non-exclusive partnership
with A.P.K. Engineering, a design firm that specializes in video processing
products.
A.P.K., based in Agoura Hills, Calif., provides consulting services for
systems, ASIC, FPGA and PCB design, with customers in video, computer,
telecommunication and instrumentation segments. The design center will
support Atmel's AT40K family of SRAM-based FPGAs, providing design
flow and technical support, and intellectual property (IP) development and
integration for Atmel's FPGA customers.
A.P.K. will provide insight to Atmel for FPGA product planning and
system-level integration products where Atmel's FPGAs are embedded with
microcontrollers, DSP, nonvolatile memory and ASIC, said Joel Rosenberg,
FPGA marketing director for San Jose-based Atmel.
The deal is part of a strategy Atmel began last spring to establish a network
of FPGA design centers around the world, in order to increase FPGA design
wins and enable customers to more fully exploit the designs they acquire,
according to the company. Atmel has forged similar working agreements with
England's CRL Ltd. and QuestMark Design Services of Boulder, Colo.
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