CEMA says Forrester is wrong. Consumers want HDTV................
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The Research is Clear: Consumers Want HDTV
Business Wire - December 07, 1998 19:35
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ARLINGTON, VA.--(BUSINESS WIRE)--Dec. 7, 1998--Responding to a survey released today by Forrester Research, "HDTV Dreams, SDTV Realities," Gary Shapiro, president of the Consumer Electronics Manufacturers Association (CEMA) issued the following statement:
"The Forrester research results are wrong. Forrester makes predictions in its report about what consumers want without talking to consumers. Our HDTV research is based on consumer opinion surveys and consumer focus groups that included HDTV demonstrations. The results of our research are clear: consumers want high definition TV (HDTV) and, in demonstration after demonstration, they express a strong preference for HDTV over standard definition TV (SDTV).
"HDTV is like ice cream. You can read about ice cream. But until you taste it, you don't know how good it is. Our research tells us that when consumers see HDTV, they are excited about the technology and willing to pay for it.
"The entire history of our industry demonstrates that Americans want the best picture and sound quality technology has to offer. And 20 million households have already invested $2000 or more on their television. Even at introductory prices, HDTV is a success with consumers. As prices come down - and they will - HDTV sales will go up, making this technology the next generation of television."
CEMA estimates digital television sales of 150,000 sets by the end of 1999, and sales of 600,000 in the year 2000. CEMA projects that the first 10 million sets will be sold by 2003, the next 10 million in 2004 and 2005, and 10.8 million to be sold in 2006.
CEMA is a sector of the Electronic Industries Alliance (EIA), the 74-year-old Arlington, Virginia-based trade organization representing all facets of electronics manufacturing. CEMA represents more than 500 U.S. manufacturers of audio, video, accessories, mobile electronics, communication, information and multimedia products that are sold through consumer channels. CEMA also sponsors and manages the International Consumer Electronics Show (CES), the world's largest annual trade event showcasing consumer technologies.
UPCOMING EVENTS
The 1999 International CES January 7-10, 1999, Las Vegas, NV
The 10th Annual Digital Engineering Conference March 23-24, 1999, Hasbrouck Heights, NJ
1999 CEO Summit June 23-25, 1999, Colorado Springs, CO
CONTACT: Jeff Joseph
(703) 907-7664
e-mail: jjoseph@eia.org
or
Ann Saybolt
tel: (703) 907-7644
e-mail: anns@eia.org
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