SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Pixar Animation
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: Chris who wrote (1942)12/8/1998 8:25:00 PM
From: laview  Read Replies (1) of 3261
 
Chris,
My perceptions about ABL come from a long-time awareness of the animated feature industry, knowledge of the talent at PIXAR, and a professional background in computer imaging. My perceptions about their success in their merchandising come from:
1. The unexpected long life of TS merchandising income to PIXAR as reflected in their recent surprise earnings report.
2. Anecdotal evidence from friends who inhabit toy stores since they have children.
3. The absence of real competition from characters in other films. Antz seriously compromised its merchandising effort we are told by opening earlier than thought, Babe is a bomb, and Prince of Egypt opens too late in the season (and isn't a threat, anyway).
4. PIXAR has a much better deal with Disney this time around.
5. ABL has more original character merchandise than TS, which had to share the cut with Hasbro, etc., characters (Mr. Potato Head, etc.).
6. My subjective impression that the characters are winners as toys.

Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2026 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News